Working with Micro-Influencers: Benefits and Challenges
In the evolving world of digital marketing, influencer marketing has taken center stage. As brands are exploring various strategies for their marketing campaigns, one subset of influencers has emerged as particularly enticing – the micro-influencer. Micro-influencers, typically defined as those who have between 1,000 and 50,000 followers, offer unique prospects for brands looking for a …
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